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Delta Children's Products, DreamSeat sign licensing deals with Marvel

Furniture Today Staff -- Furniture Today, December 7, 2011

NEW YORK — Marvel Entertainment heroes including The Avengers and Spider-Man will soon appear on furniture products from Delta Children's Products and DreamSeat's XZipit line of logo panels for seating.

Marvel announced today that it has entered licensing deals with Delta to develop a line of furniture featuring both the movie look and styling of an array of Marvel franchises, including "The Avengers" movie slated to hit theaters May 4, Spider-Man (classic comic styles), Marvel Comics Heroes (Retro collection) and Marvel's Super Hero Squad.

Delta's core line will include beds, nightstands, chests, chairs, shelving units and desks. Accessories will be centered on the infant category with items such as play yards, booster seats, walkers, swings and strollers.

Marvel also has a licensing deal with DreamSeat, which will produce a collection of Marvel-themed interchangeable chair panels for its patented XZipit system, which allows users to personalize their chairs by zipping logo panels in and out of furniture including recliners, office chairs, video game rockers, club chairs and other items. The initial line is now available.

"The furniture category is an important growth area and one that enables the Marvel brand to garner huge exposure in people's homes," said Paul Gitter, Marvel Entertainment president of consumer products for North America.

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