• Thomas Russell

Hooker to unveil its Modern Romance collection at Shanghai furniture show

Company also will showcase American Life and Curata collections at Sept. 12-15 China International Furniture Expo

SHANGHAI, China –Hooker Furniture Corp. is unveiling its new Modern Romance collection here at the upcoming Sept. 12-15 China International Furniture Expo.

The 45-piece whole home collection, which also will show at the October High Point Market, will give international buyers attending the Shanghai show a glimpse of the company’s latest designs in home furnishings and style direction for the fall.

At the Expo, the company also is showing its American Life and Curata collections at its showroom in booth D-22 of the International Brand Hall, in Building E1.

This is not the first time the company has debuted a collection at the show. Last year, it launched its Arabella collection at the event before officially introducing it at the October market.

“It proved to be a successful move as we were able to reach the China market and other international buyers in attendance,” said Brad Miller Brad Miller, Hooker Furniture vice president of international sales. “The international retailers were intrigued by the preview, which ultimately led them to our showroom during the High Point Market. By hosting another preview in Shanghai, we hope to replicate the success and garner the same interest at both markets.”

Thomas RussellThomas Russell | Associate Editor, Furniture Today
trussell@furnituretoday.com

I'm Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.

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