• Powell Slaughter

Premarket is a go

Concerns about Hurricane Irma won’t stop the event

HIGH POINT – High Point Premarket will take place Monday and Tuesday despite concerns this week about Hurricane Irma’s potential weather impact.

Kevin O’Connor of Samson Marketing, and a leader of Premarket organizers, said that a polling today (Friday) of retailers sponsored to attend Premarket indicated that a majority still plan to attend the event.

In addition, the vast majority of Premarket’s 24 sponsoring vendors will keep their doors open. Avalon and England are the only sponsors that will be closed. Several vendors have told Furniture Today they would be flexible in allowing their reps to make the call on whether to attend, but that the showrooms will be opened according to schedule.

There are some adjustments. The traditional Monday night Premarket dinner at Grandover won’t take place, but sponsored retailers will have other options. “For everyone’s convenience, we are providing dinner vouchers for registered retailer guests,” O’Connor said.

There was plenty of speculation this week on Premarket’s situation due to Hurricane Irma, especially since the devastation Harvey wrought is fresh on the nation’s mind.

“The forecast improved dramatically, and from polling the (retailers) who were scheduled to attend we are moving ahead with it,” O’Connor said, adding that strong communication enabled an informed decision. “I’m glad we got proactive on this.”

Powell SlaughterPowell Slaughter | Senior Editor

I'm Powell Slaughter, senior editor at Furniture/Today. I returned to the publication in January 2015 after nine years of writing about furniture retail strategies and best practices at a monthly magazine focusing on home furnishings retail operations. Prior to that, I spent 10 years with F/T covering wood furniture, the last five of those as case goods editor. While I cover occasional, home entertainment and home office here, a major responsibility is expanding our attention to the logistics side of the industry. I hope my articles will encourage a dialogue with retailers, vendors, third-party logistics specialists and carriers. I’d love to hear your ideas, concerns and suggestions for smoother flow of material and goods.

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