• Clint Engel

Ashley HomeStore opens 100th China showroom

TAMPA, Fla. — The Ashley HomeStore network has grand opened its 100 th HomeStore in China.

homestore china1The milestone comes just five years after Ashly entered China with its first HomeStore in 2012, and the company said it will continue expanding in the country.

The newest showroom is one of three owned and operated by a licensee identified by Ashley as Ms. Liu, in Jinan, China. It “aims to inspire … customers, bringing them an authentic American home living experience through the various lifestyles and products at affordable pricing,” Ashley said in a release.

More than 100 customers participated in the opening ceremony, the company said.

“The Chinese market has great potential, and we look forward to launching more products to match the needs of Chinese consumers,” said Todd Wanek, president and CEO of Ashley Furniture Inds.

homestore china2Ashley Chairman Ron Wanek added that “Ms. Liu and her team will make this Ashley HomeStore very successful.”

Ashley HomeStore has added more than 55 stores to its worldwide network so far this year bring the total to more than 725 units in 26 counties. The network is No. 1 on Furniture Today’s most recent Top 100 U.S. furniture store ranking based on an estimated $3.84 billion in 2016 furniture, bedding and accessory sales at 558 U.S. stores alone.

Clint EngelClint Engel | Senior Retail Editor, Furniture Today

Please feel free to email or call me with all of your retail news and tips, including expansion news, successful merchandising and marketing strategies and anything else you would like to see covered by Furniture/Today.  Contact me directly at cengel@furnituretoday.com or 336-605-1129.

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