Renee Loper joins Bassett Furniture as vice president

Will focus on developing business with independent retailers

Thomas Russell -- Furniture Today, December 12, 2011

BASSETT, Va. — Case goods and upholstery resource Bassett Furniture has named Renee Loper as vice president of independent retail business development and marketing, a new position at the company.

Renee Loper

Loper will support and lead initiatives to distribute the Bassett and HGTV Home products to retailers outside the Bassett Furniture Store network. The HGTV Home brand is expected to launch in early spring.

She also will work to develop a marketing department focused on developing business with retailers in the open market.

Loper comes to the company from case goods importer Aspenhome, where she has worked for the past six years, initially as marketing manager. She was later promoted to director of marketing and communications.
Before that, she worked at Grid2 on retail branding initiatives for clients in home furnishings and other consumer segments. Earlier in her career, she also worked at other branding and ad agencies in New York.

At Bassett, she reports to Rob Spilman, president and CEO.

"We are excited to have Renee on our management team to support these important initiatives for the future growth of our company," Spilman said in a statement. "Renee brings a track record of success in building brands that will help us achieve our goals."