• Thomas Russell

Curate Home Collection names Cates president, CEO

Brad CatesBrad Cates
HIGH POINT -- Industry veteran Brad Cates has been named president and CEO of case goods and upholstery resource Curate Home Collection.

He replaces Don McCreary, who has left the company to pursue other opportunities.

Cates has been in the home furnishings industry for more than 20 years. He comes to the company from Phillips Collection, where he was director of sales. Before that he was at Li & Fung Products, where he has served as vice president of the Tommy Hilfiger brand as well as vice president of Li & Fung Ltd.’s residential upholstery division.

Before that he was senior vice president of Natuzzi and before that was vice president of sales and retail development at Thomasville Home Furnishings. He also has held executive sales positions at Directions Inc. and Mitchell Gold + Bob Williams.

In a statement the company said, “Having held executive roles for leading brands such as Mitchell Gold, Thomasville Home Furnishings and Natuzzi, he brings a wide range of account experience and product knowledge to Curate Home Collection. In addition to this critical skills set, his experience both managing and building brands is expected to play a critical role as Curate Home Collection continues its rapid growth in the U.S. market.”

“It is a true honor to join the Curate Home Collection team,” Cates said. “The quality, beauty and value of the products our manufacturing partners allow the company present to the market are second to none. I look forward to working with the team and our distribution partners to achieve our shared success.”

Thomas RussellThomas Russell | Associate Editor, Furniture Today

I'm Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.


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