• Thomas Russell

Theodore Alexander named U.S. distributor for Medea Lifestyle 1905 collection

Italian- made furniture will be produced by Medea, s.r.l. in Milan

Mediea Lifestyle 1905The Heritage bed is part of the new 80-piece Medea Lifestyle 1905 collection being launched at the October High Point Market.
HIGH POINT – Luxury case goods resource Theodore Alexander will be the exclusive North American distributor for an Italian-made collection of case goods and upholstery for Medea Lifestyle 1905, a joint venture launched by its parent company Creative Home Furniture and Medea, s.r.l.

Medea Lifestyle 1905 will include 80 pieces inspired by the furnishings of Milanese mansions of the thirties including Villa Necchi Campiglio designed by Piero Portaluppi.

The company said the collection also takes its aesthetic from “a juxtaposition of classic antiquity that embraces Italy’s artistic traditions and the great modern revolution of the Bauhaus under Walter Gropius and Mies van der Rohe. Medea Lifestyle 1905 works to create a balance between old and new, conservation and revolution.”

Medea was founded in Milan in 1905, where the company continues to produce home furnishings for the local luxury marketplace.

““We are pleased to offer the North American market this exclusive Italian line,” said Neill Robinson, President of TA. “The Medea Lifestyle 1905 brand adds a highly sophisticated and appealing modern offering and will nicely complement the range of styles we offer throughout the TA brand.”

“High Point is the largest home furnishings event in the world, we could think of no better time or place to launch our new lifestyle collection and our distribution partnership with TA,” said Luigi Tagliabue, CEO of Medea Lifestyle 1905. “The collaboration in the showroom with TA is a wonderful opportunity for us to introduce Medea Lifestyle 1905 to North America in an environment where we know it will be executed flawlessly.”

At the October High Point Market, the collection will show at Theodore Alexander’s showroom at 229 Russell Ave. At 7 p.m., Oct. 16, Medea will host an “Icons of Italy” wine tasting event at the showroom hosted by noted wine expert Michael Green. Space is limited and an RSVP is required, which can be made by emailing ebreazeale@theodorealexander.com.

Thomas RussellThomas Russell | Associate Editor, Furniture Today
trussell@furnituretoday.com

I'm Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.

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