Simmons, Sleep Experts present ComforPedic Loft sleep sets to Dallas firemen
David Perry -- Furniture Today, December 19, 2011
DALLAS — Simmons partnered with retailer Sleep Experts here to present a surprise gift of new ComforPedic Loft sleep sets to a group of hard-working volunteer firemen.
Christine Cook, president of the 35-store Sleep Experts chain, joined ComforPedic founder Scott Smalling in making the donation of seven extra-long twin sleep sets to the firefighters at Fire Station No. 1 here. The beds, placed on new bed frames by Smalling and other Simmons officials, replaced a rag-tag assortment of aging, tattered mattresses in the firefighters' bunkroom.
Dallas-based Sleep Experts, which supports several charitable causes, was pleased to partner with Simmons on the fire station makeover.
"These firefighters are heroes of Dallas and have shown the utmost dedication and courage to keep our community safe, and we're honored to help," said Cook, whose picture is on the company's delivery trucks. "We hope these beds provide comfort and support for a good night's sleep, as well as show our appreciation for the firefighters' unyielding commitment."
Cook joined Smalling and other Sleep Experts and Simmons officials for a tour of the fire station. She and Smalling even donned firefighter hats and climbed up into the front seat of one of the fire trucks.
The Dallas fire station makeover was the fifth on the 20-week, 10,000 mile ComforPedic Loft Road Show, on which Smalling, Butch Webster, vice president of ComforPedic, and local Simmons officials are introducing the new ComforPedic Loft specialty sleep line to retailers.
The new line features an Air Cool Sleep System that helps the memory foam beds sleep cooler than competitors' models, officials say. That provides the theme of the fire station makeovers: "Work Hot, Sleep Cool."
The Dallas firefighters who will sleep on the new beds were delighted.
"Watching the firefighters' reactions made it clear to me how much this makeover meant to them," said Fire Marshal Robert De Los Santos, who was at the fire station when the Sleep Experts delivery truck rolled up. "We're grateful for Simmons' and Sleep Experts' generosity, and I know everyone will truly enjoy the new beds."
When the beds were set up and fitted with mattress protectors and sheets, the firefighters on duty plopped down on them and got comfy. They said the beds felt great.
The surprise donation was the latest in a long list of charitable projects supported by Simmons, officials said.
"ComforPedic has always embraced local volunteerism and community support," said Anne Kozel, Simmons' specialty sleep brand director. "We're grateful to have the opportunity to give back to the Dallas firefighters who have volunteered their time and deserve to be rewarded with a good night's sleep."
The proprietary NxG memory foam in the ComforPedic Loft beds is designed to respond quickly to the body's movements, dissipate heat through improved air flow, and provide durability and resilience over the life of the mattress, officials said.
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