Share this on

New Jordan's Furniture store features music-water-light show

Clint Engel -- Furniture Today, January 4, 2012

Jordan’s new Warwick, R.I., store entertains shoppers with a free show featuring music, dancing water fountains and laser light technology. A holiday-themed show running through January will be replaced with other shows throughout the year, including tributes to the Rat Pack and Michael Jackson.

WARWICK, R.I. — Jordan's Furniture new 115,000-square-foot store here drew more than 35,000 customers during its first week as it opened with a Las Vegas-style entertainment feature, the company said.

The two-level store, Jordan's fifth location, joined Macy's, Target and JCPenney as an anchor tenant at Warwick Mall.

In addition to its full line of midpriced furniture, a Furniture Factory Outlet, Sleep Lab bedding department and Paul's TV electronics area, the retailer introduced Splash, a combination water-laser-video show.

The Boston-area retailer, part of Berkshire Hathaway's furniture division, opened the store with a free 12-minute holiday-themed show inside the store, near the Sleep Lab. Splash features more than 9,000 water nozzles, digital surround sound and state of the art lasers.

Spokeswoman Heather Copelas said the holiday show will run through January, and future shows will include rock music and tributes to the Rat Pack and Michael Jackson.

In a release, Jordan's President and CEO Eliot Tatelman said the show "is going to be nothing like anyone has ever seen before - not even in Vegas."

The Taunton, Mass.-based company declined to disclose its investment or projected sales. Jordan's hired about 85 employees for the new location.

Its other stores in Reading, Natick and Avon, Mass., and Nashua, N.H., also mix furniture shopping with entertainment, including a motion-simulation movie theater, a Mardi Gras show, a jellybean city and an Imax 3D theater.

Eliot Tatelman, president and CEO of Taunton, Mass.-based Jordan’s Furniture, in dark suit at center, poses with store management at the retailer’s new 115,000-square-foot, two-level showroom in Warwick, R.I.

Share this on

Jordan's opening draws crowd in Rhode Island

Jan 18, 2012

Also by this author

Also by Clint Engel

Featured Company

Brandwise Inc.

Brandwise serves a model - not just an industry - by integrating, automating, and optimizing the entire sales channel, from wholesale Suppliers to their Reps and the Retailers they service. In short, our software helps Reps and Suppliers sell more and create... more