• Clint Engel

Ashley builds on international presence with first Netherlands store

Waardenburg, Netherlands, grand openingWaardenburg, Netherlands, grand opening
WAARDENBURG, Netherlands — Ashley Furniture HomeStore has opened its first showroom in Western Europe here and an additional Mexico store as the Top 100 dedicated store network continues its international expansion.

The small, roughly 2,500-square-foot Netherlands location is operated by licensee Jan Huigen.

“With our presence in the Netherlands, we look forward to earning the loyalty and trust of lifetime consumers and promoting the Ashley Furniture HomeStore brand in this region,” Kiki Prins, Ashley international marketing specialist, said in a statement.

Waardenburg Mayor Harry de Vries, who attended the grand opening of the showroom, called Ashley HomeStore “a very good addition to this vivid area.”

“With the commitment of the owners and store associates, we are sure this will be a success,” he said.

lomas verdesThe Lomas Verdes team, L to R: Daniel Benitez, Susana Reyes, Alfredo Eduardo Vizcaino, Enrique Leon Pulido
Separately, HomeStore licensee Enacanto Retail, opened its fourth HomeStore — a 15,769-square-foot showroom in La Cuspide Sky Mall in Lomas Verdes, Mexico.

In a statement, Regional Director Rafael Gutierrez said the company is proud to serve the community, and “we look forward to exceeding our customer’s expectations by offering a wide variety of home furnishings at exceptional values and providing the best customer service in the industry.”

The store features a broad assortment of bedroom, dining room, loving room, home office and youth bedroom furniture. The latter category display features an “Ashley Kids” area, where children can “have a little fun and try out the selection of kids’ bunk, trundle and conventional beds; desks, mattresses and dressers,” the company said.

The Ashley HomeStore network — known as Ashley Furniture HomeStore internationally — now includes more than 725 corporate and licensed stores in 36 countries. The U.S. store network is No. 1 on Furniture Today’s Top 100 with estimated 2016 furniture, bedding and accessory sales of $3.84 billion at 558 stores.

Clint EngelClint Engel | Senior Retail Editor, Furniture Today

Please feel free to email or call me with all of your retail news and tips, including expansion news, successful merchandising and marketing strategies and anything else you would like to see covered by Furniture/Today.  Contact me directly at cengel@furnituretoday.com or 336-605-1129.


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