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Milwaukee-based Marcus Investments acquires Verlo Mattress Factory Stores

Furniture Today Staff -- Furniture Today, January 6, 2012

MILWAUKEE — Marcus Investments, a firm formed by the Marcus family here, announced today that it has acquired Verlo Mattress Factory Stores, the franchisor that supports more than 40 Verlo stores around the country.

The investors did not disclose the terms of the deal for Verlo, which they described as the nation's only franchisee model in the $8 billion sleep specialty industry.

Verlo will now be based in Milwaukee, moving from Fort Atkinson, Wis. In a press release, the new owners said Chris Nolte will be CEO, Thomas Cass president and Scott Baitinger chief marketing officer.

Marcus Investments said the deal will provide financial and business support functions to help stimulate growth for franchisee operators, while continuing to improve consumer experiences.

"Marcus Investments has actively sought investment opportunities with successful organizations that share a passion for their businesses and a commitment to superior customer service," said David Marcus, president of Marcus Investments. "The Verlo brand is known throughout the industry as a leader, and the franchise model of selling customized product on a local level was very appealing to us because in many ways, it mirrors how the Marcus Corp. has achieved success for nearly 70 years."

The announcement comes four months after Marcus Investments acquired the six-store southeastern Wisconsin Verlo Mattress Factory Store franchises out of receivership.

"When we bought the Milwaukee franchisee stores, we quickly realized what a tremendous organization Verlo was, and we saw the potential to really impact other franchisees on a broader scale by providing more support," said Marcus.

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Marcus family acquires Verlo Mattress

Jan 18, 2012

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