• David Perry

Kingsdown returns to all-latex bedding arena

HIGH POINT – Top 15 bedding producer Kingsdown is returning to the all-latex category with the launch of the three-model Sleep Haven line here.

The company is also featuring its Prime Collection, successfully launched earlier this year, which targets retail prices of under $1,000.

The new latex line was designed to attract consumers who are drawn to the comfort and pressure-relieving benefits latex offers, Kingsdown officials said.

Manufactured with 100% Oeko-Tex Certified Dunlop latex, the three beds are priced to retail from $3,499 to $4,299 in queen. Dressed in a deep gray, heavy stretch-knit fabric, which articulates to the contours of the body, Sleep Haven mattresses are designed to stand out in a retail showroom, officials said.

Each bed features multiple layers of latex on top of the latex core.

Kingsdown Sleep HavenKingsdown returns to the all-latex category with its Sleep Haven line.
“Latex is becoming more and more important in the specialty sleep category, and our Sleep Haven beds give our retail partners a great story to tell consumers looking for a quality latex sleep surface,” said Frank Hood, CEO of Kingsdown. “We’ve designed and built these mattresses to round out our extensive product selection that now includes traditional innerspring, hybrid and luxury offerings.”

Latex, known for providing a balance of comfort and support, also offers significant temperature control, officials said.

The Sleep Haven mattresses feature Kingsdown’s solid wood foundations, precision-milled with Amish craftsmanship, for added durability, the company said.

Mebane, N.C.-based Kingsdown shows in space M-528 in the International Home Furnishings Center.

The beds in the company’s Prime Collection feature cooling gel, individually wrapped coils with a reinforced lumbar zone, and an alternative to memory foam. Kingsdown developed the Prime Collection to give retailers a quality product to promote at aggressive price points, the company said.

Mattresses in the Prime Collection feature a combination of high coil counts – 1,008-coil density for queen – tri-zoned wrapped coils for lumbar support, cooling gel and Serene Comfort Foam, a non-temperature responsive foam that provides support, reduces pressure and dissipates body heat. A latex lumbar support zone adds resiliency and support for the lower back, officials said.

“The successful launch of the Prime Collection confirmed for us the appetite retailers have for well-made, promotable mattresses, and these beds deliver without sacrificing our quality and great design we’re known for,” said Hood. “We knew we had to show this strong collection in High Point for those retailers who didn’t make it to the summer market. These beds are that good.”

Priced to retail at $599, $799 and $999 in queen, each model is available in firm, plush and pillow top designs. A diamond pattern that wraps the mattresses features deep charcoal with platinum accents.

David PerryDavid Perry | Executive Editor, Furniture Today
dperry@furnituretoday.com

Hi, online readers. I'm David Perry, executive editor of Furniture/Today, and the writer on the mattress beat. Get my musings on mattresses on our web site and on my Twitter feed. And let me know what you would like me to write about in the wonderful world of mattresses.

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