• David Perry

Spring Air's Love Your Melon campaign starts strong

CHELSEA, Mass. – Spring Air’s campaign to help fight pediatric cancer, unveiled earlier this summer, is off to a strong start, officials said.

Partnering with apparel brand Love Your Melon, Spring Air designed special mattresses and introduced them as part of a social benefit program during the Las Vegas Market. The beds, being manufactured and shipped by six of the company’s licensees, are now on sales floors around the country, where response has been good, the company said.

“We couldn’t be more excited with the success of this national program right out of the gate,” said Nick Bates, president of Spring Air. “By staying true to the product development and having a strong social benefit link, retailers are able to get behind the amazing story and drive consumer traffic into their stores. We stayed true to our cause by offering beds that would sell at their price points, and then layered on an amazing feel good story.”

SpringAirMelonSpring Air's Love Your Melon sleep sets have red accents.
Love Your Melon donates one knit beanie to a child battling cancer for every beanie sold. The company also donates 50% of its profits to non-profit organizations dedicated to eradicating pediatric cancers.

As part of its initiative, Spring Air has committed to giving a free beanie to any consumer who buys one of the three encased-coil beds. “Not only do we have your back but we Love Your Melon” is the tag line for the giveaway, officials said.

The beds incorporate an encased-coil construction and the zoned mattresses feature Spring Air’s NU-Temp foam, a material that replicates the feel of memory foam but remains temperature neutral. The beds are designed with shades of blue upholstery and red handles. Showroom floor models feature red knit throw pillows that incorporate the Love Your Melon logo on a brown leather patch, similar to those found on the beanies, the company said.

The mattresses retail from $799 to $999 in queen.

“Created through our product development committee, these mattresses and the story behind them will continue to grow,” Bates said. “We’ve designed a competitive mattress at retail, and given retailers and consumers the opportunity to join the fight against pediatric cancer.”

David PerryDavid Perry | Executive Editor, Furniture Today
dperry@furnituretoday.com

Hi, online readers. I'm David Perry, executive editor of Furniture/Today, and the writer on the mattress beat. Get my musings on mattresses on our web site and on my Twitter feed. And let me know what you would like me to write about in the wonderful world of mattresses.

Follow me on Twitter at https://twitter.com/DT_Perry
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