• Erin Berg

Flair begins N.C. upholstery production

Company celebrates with market introductions, specials

Flair chofaThe "chofa" (sofa with chaise) is growing in popularity for its added functionality.

CALGARY, Alberta – Flair, a division of Canadian upholstery maker Minhas Furniture, will begin producing domestic upholstery near Robbins, N.C., by the end of the year.

The company purchased a 125,000-square-foot facility for manufacturing with about 50,000 square feet for warehousing. A company official said Flair will produce stationary upholstery and sleepers by the end of the year, then add motion production by end of first quarter 2018. Flair/Minhas will transition from its current manufacturing facility in Asheboro, N.C.

“There is no better way to celebrate 20 years in the business for the Minhas family than to dedicate resources to building even more product in the USA. There will also be warehousing space for bedroom, dining, motion upholstery and even room dedicated to supplying promotional mattresses,” said Mark Price, executive vice president of sales and marketing.

Targeting retailers looking for quick ship promotional upholstery, Flair offers six frames in stock that can be delivered in two weeks. Price said because the company owns a cut-and-sew operation, it is better able to control the inventory, cost and delivery time, which are increasingly important to compete in the promotional category.

Flair will celebrate 20 years in business and its new production site with several High Point Market introductions and specials. Its new sleeper program consists of four sofa sleepers, including a “chofa” (sofa with chaise) with queen-sized, five-inch memory foam for $799 retail. New sectionals, some with performance fabrics, include modular sets and an integrated sectional featuring Ultra-Mek mechanism.

Market specials include three in-stock frames in a sofa-love that retail for $649, $699 and $749 with no limitations on quantity or styles.

Erin BergErin Berg | Associate Editor
EBerg@furnituretoday.com

Erin Berg is an Associate Editor for Furniture/Today. After earning her B. A. in Broadcast Journalism from the University of Southern California, Erin began her career in marketing where she served clients in a wide variety of industries from film and television entertainment to aviation. Erin lived in Italy and four different states before landing in North Carolina in 2009.

Erin can be reached at EBerg@furnituretoday.com or at 336-605-1040.

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