Durham sets sights on occasional
October 18, 2017,
The Classic Foundry table’s distinctive apron and angled legs lend an architectural look.
Along with a spotlight presence in the showroom, the occasional program offers a myriad of finish options, taking advantage of the company’s North American manufacturing capabilities. All pieces are made in Durham’s plant in Durham, Ontario.
Many of the groups are available in more than 40 finishes, which provides customization options for consumers, and differentiation for the company in a highly competitive space.
This week, Durham is adding three new occasional groups, all in solid wood, along with three new consoles. The new goods will be showcased along with five existing occasional groups in a dedicated area of the company’s International Home Furnishings Center showroom, space G-1082.
“This market we are devoting a much larger area of our showroom to our occasional product line,” said Luke Simpson, president and CEO of Durham Furniture. “To support our new collections and our focus on this product category, we are revamping the way we merchandise our showroom. This fall, all of our occasional products will be featured in living room vignettes with sofas, loveseats and chairs to better highlight the functionality of each piece.”
The six-piece Dundy occasional collection is named after the skilled craftsman who developed the lathe knives used for manufacturing its impressive turned legs. Highlights include a round cocktail table characterized by four decorative turned legs, which support its 38-inch diameter top and bottom shelf; and a console table, with unique turned stretcher base offering multifunctional use as a sofa table or writing desk.
With a bit of a retro mid-century design styling, the six-piece Saugeen occasional collection is characterized by its uncluttered sleek lines and geometric forms. Each 1 ¼-inch thick solid maple table top rests on linear bases that are connected by two stretchers.
The Classic Foundry occasional collection features an overall architectural style achieved through distinctive table apron detail and multi-faceted, angled legs, which are anchored by square block feet. Each of the five tables has an open bottom shelf for additional storage.
Each of the three new groups is crafted from solid maple and available in more than 40 custom finishes. In addition, many of the pieces are available in a choice of a solid wood top or an inset glass top. The glass tops are offered in three complementary accent finishes that are applied to the underside of the glass, adding additional interest to the group.
In addition to the three occasional groups, the company is also adding three unique consoles to its occasional product line. The versatile pieces, at 70 inches wide, are scaled to accommodate flat screen TVs or for use as display or serving pieces.
Available in more than 40 custom finishes, the consoles offer three distinctive storage options that define each piece, including an open and airy eight-shelf design with single center drawer, a more traditional six-shelf design with two doors and a unique asymmetrical design that combines open shelving with door storage and a single drawer.
Cocktails will retail from $900 to $1,500, consoles from $2,200 to $3,000. They’ll be ready to ship in late January.
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