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FMG sets Symposium Jan. 27-29 in Vegas

Clint Engel -- Furniture Today, January 9, 2012

HIGH POINT - Kevin Kelley, principal and co-founder of architecture and design firm Shook Kelley, will be the keynote speaker at Furniture Marketing Group's Annual Symposium later this month at the Bellagio in Las Vegas.
Kelley, whose firm specializes in consumer behavior for retail and other companies, will discuss "Surviving the Market Levelers: The Rise of Algorithms and the Fate of Retail Stores," at the Jan. 27-29 buying group conference. The meeting will take place right before the winter Las Vegas Market, which opens Jan. 30.

Kelley

Rosien

     Kelley will describe "how retailers need to find new strategic directions in order to survive in this new marketplace," FMG said.
     FMG Executive Director Mike Herschel said the group is on track for record attendance of about 160 people, representing 52 retailers - more than half of its members - and 45 vendor partners.
     Beyond Kelley, other educational seminars slated for the symposium will offer female perspectives.
     Julia Rosien, a social media strategist for SocialNorth.com, will present "Social Networking & Search Engine Optimization." Designer and HGTV host Monica Pedersen, along with Julie Smith Vincenti, a home trends editor and chief content officer for Nine Muses Media, "will dish about everything hot for the winter season in a sneak preview" of the Las Vegas Market's First Look event.

Pedersen

Vincenti

Brennan

     Bridget Brennan, CEO of business strategy firm Female Factor and author of "Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers," will offer a roadmap for evaluating sales, marketing, branding and product design from a female perspective.
     "We are very excited about the high caliber lineup of speakers," said Larry Klaben, FMG president and president and CEO of Morris Home Furnishings, Dayton, Ohio. "For FMG members, it's not all about classroom work. It's about sharing information with other members in both organized business sessions and more casual social settings."
     FMG has 100 medium to large retailer members with more than 750 stores in North America.

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