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New Karastan app draws iPad users to dealer websites

Alex Lemonde-Gray -- Furniture Today, January 18, 2012

DALTON, Ga. — Karastan's new Karastan on the Go iPad app, which allows consumers access to the rug and carpet source's full catalog from anywhere, is helping dealers boost their website traffic, according to the company.

"Our dealers have been using the Karastan on the Go app in their stores to share product knowledge and when they go out to measure client's homes," said Stacie Green of Karastan. "Now our customers can also tap into this resource from their personal iPads. This is a great marketing channel for us since iPads are heavily used by women, and it allows us to reach younger and mobile customers."

With the app, which debuted in December, consumers can access Karastan's rug and carpet catalogs, zoom in and back out on images, and save favorite SKUs for later referral. The app also features a dealer locator.

"I bring my iPad out to the customers if they tell me I am missing something on my rack," said Wendy Fried, owner of G. Fried Carpets and Design Center, a Karastan dealer in Westbury, N.Y.

Steven Wagner of Dealer Ignition, developer of Karastan on the Go, said many rug shoppers are using the app to access Karastan dealer websites.

"In the last 90 days, 18% of the total Web traffic to Karastan dealer websites comes from iPad users and it is increasing every month," he said.

The free app can be downloaded from http://karastanonthego.com. It's not available for the iPhone or for Android devices.

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