• Cecile Corral

Exquisite Rugs returns to High Point under new guise

Curates collection to court new target customer

exquisite rugsHIGH POINT – Under a new brand and armed with an expanded operation, Exquisite Rugs was back at High Point Market.

Formerly known as Orient Express Rugs, Exquisite Rugs returned to market this week with a more focused product presentation designed for a more specialty customer in mind.

The third-generation family-owned and operated company has been away form High Point for the past eight years after 26 years as an exhibitor.

“We did a rebranding about three years ago and changed our name,” said President Hersel Bani-Esraili. “We knew we didn’t want to try to be everything to everybody. We found a customer base we wanted to target at the medium to high end of the market, and we’ve curated the line for that customer.”

Today, the line is 100% handmade of natural fiber, including animal hides, and the majority is made in India with a select assortment from Nepal. Looks span traditional to contemporary.

Exquisite Rugs also recently opened a new 6,500-square-foot warehouse facility in Los Angeles at headquarters to accommodate new growth.

The company works with brick-and-mortar stores as well as e-commerce – the latter for which it has developed a special line of rug styles.

Exquisite Rugs also offers custom programs, with eight-week delivery.

Cecile CorralCecile Corral | Senior Product Editor, Home Textiles Today

Cecile B. Corral has been a product editor with Home Textiles Today since late 2000. She covers the area and accent rug, kitchen textiles, table linens, beach towels, decorative bath and decorative pillow categories, as well as some retail subjects.

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