Exquisite Rugs returns to High Point under new guise
October 19, 2017,
HIGH POINT – Under a new brand and armed with an expanded operation, Exquisite Rugs was back at High Point Market.
Formerly known as Orient Express Rugs, Exquisite Rugs returned to market this week with a more focused product presentation designed for a more specialty customer in mind.
“We did a rebranding about three years ago and changed our name,” said President Hersel Bani-Esraili. “We knew we didn’t want to try to be everything to everybody. We found a customer base we wanted to target at the medium to high end of the market, and we’ve curated the line for that customer.”
Today, the line is 100% handmade of natural fiber, including animal hides, and the majority is made in India with a select assortment from Nepal. Looks span traditional to contemporary.
Exquisite Rugs also recently opened a new 6,500-square-foot warehouse facility in Los Angeles at headquarters to accommodate new growth.
The company works with brick-and-mortar stores as well as e-commerce – the latter for which it has developed a special line of rug styles.
Exquisite Rugs also offers custom programs, with eight-week delivery.
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