Surya’s new hand-knotted rugs hit new heights
October 23, 2017,
At High Point Market this week, the company introduced an ample assortment of area rugs across both categories, each with a variety of new constructions.
And yet at the same time, Surya is also evolving its machine-made offerings with new looks that aim to mimic hand-knotted and other handmade qualities.
Hand-knotted Desiree rug
Gorgeous is another new hand-knotted, but it is made in India entirely of viscose. It has been sheered and fringed to achieve an heirloom-inspired look but depicts updated traditional patterns for more modern tastes.
Festival is the all-wool counterpart to Gorgeous.
And also for the upstairs market, Ethereal is a new Soumak weave, made of un-dyed wool to highlight the natural shades of varying sheep’s wool shades.
For the other side of the spectrum, Surya has developed several new and more mass-level collections.
“To the untrained eye,” the Mahal collection “looks like a hand-knot,” Meredith said. It is actually a machine-made polyester grouping constructed to appear like a vintage handmade wool rug.
Another such option is Basilica, Surya’s top-selling, machine-made collection. For market, the company has expanded its offering with 19 new colorways and designs, including small scale, multicolor geometrics and leaf patterns with a high-low pile.
There is also the new Moroccan Shag, a staple black-and-white grouping inspired by the Berber shags of Morocco but infused with pops of color.
“Hand-knots are important to designers today,” she said. “But they are also gravitating to [machine-made] looks for certain settings, like model homes. Designers are looking for more affordable options for these types of spaces.”
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