Adams leads FXI consumer goods

David Perry -- Furniture Today, January 16, 2012

AdamsMEDIA, Pa. - FXI, a producer of foam products, has named Diane Adams to lead the company's new consumer products division, including Anatomic Global.
     Adams, who has more than 30 years of experience in consumer brands, will be responsible for overseeing the development and implementation of FXI's consumer strategy in areas including bedding and sleep products, as well as building and cleaning products.
     Her portfolio will include responsibility for mattress manufacturer Anatomic Global, which became part of the FXI family last year. Former Anatomic CEO David Farley has left the company to pursue other opportunities.
     "Diane is a respected industry veteran who will have a dynamic impact on our brands and drive growth across our entire suite of consumer products, including gutter filtration, cleaning and finished bedding products," said FXI President and CEO John Cowles.
     Adams most recently was vice president of sales, marketing and customer operations for Schiller Grounds Care, where she worked with brands including Bob-Cat, Mantis and Little Wonder.
     "Foam has the potential to revolutionize the consumer product market," said Adams. "I've spent my entire career in sales and marketing and I understand that in order to succeed you need passion, work ethic and a commitment to research and development. I've found these qualities at FXI and look forward to growing the business while continuing to explore the application of foam into new arenas."
     The company will show at the Las Vegas Market, which opens Jan. 30, in a newly combined FXI/Anatomic Global showroom in World Market Center C-1588.