Paramount Sleep again plans private show during Vegas
David Perry -- Furniture Today, January 16, 2012
NORFOLK, Va. - Independent bedding producer Paramount Sleep will again make a private product showing during the Las Vegas Market.
The producer, based here, said it will introduce three collections: A completely reengineered Nature's Spa mattress, new high-end Heavy Duty mattress models, and the new Performance Gel series for the Back Performance line.
Paramount will host its show Jan. 30 and 31 in the Cili Ballroom at the Bali Hai Golf Club, part of the Mandalay Bay Resorts.
Nature's Spa is a natural latex upholstered product, featuring 100% natural latex, natural coconut fiber pads, merino wool, organic cotton covers, and CertiPUR-U.S. soy based support systems. Select LUX models feature a removable zipper cover.
Paramount welcomed feedback from retailers at the fall High Point Market on ways to improve Nature's Spa and then incorporated the suggestions into the new designs, officials said.
"Retailers are on the front line so we look to them to help us develop bedding that is in step with what consumers are demanding today," said Richard Fleck, chief marketing officer. "We feel the new Spa line is exactly what consumers in the natural/environmental psychographic want in a mattress."
The new HD Super Duty Collection also will make its debut in Las Vegas. The highend HD mattresses feature a proprietary Omalon foam-encased design, as well as latex and gel memory designs. HD mattresses integrate an advanced support system with comfort layers that mold to the shape of the body for proper spinal alignment and deep, restorative sleep, the company said.
Paramount also will showcase its new Back Performance Gel Series.
"We are very excited about this collection," Fleck said. "The reception from the retail community has been overwhelming. The program delivers unbeatable value in a performance product and we are pleased to feature it in Vegas."
Invited guests will be treated to complimentary car service to and from the event, along with casino chips and a cocktail reception.
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