• Erin Berg

United: 'Dream' big hit in High Point

United Simmons DreamSimmons Beautyrest Dream Seating debuted at Fall High Point Market.
HIGH POINT – United Furniture found success with its new Simmons Beautyrest Dream Seating at last week’s High Point Market, according to company officials.

Dream Seating includes three collections offering multiple configurations and reversible SKUs in a sofa, sofa chaise and three-piece or four-piece sectional, and with three to four casual cover packages that are interchangeable and include 24- and 22-inch pillows. The new seating features loose and reversible inside back pillows that are bagged, baffled and zippered, and 13- to 15-inch seat cushions with pocketed coils and Dacron wrap. Retail price for the sofa is $599.

“The Beautyrest category has been the fastest growing segment of our upholstery business for the past 24 months and with the introduction of Dream Seating we do not see this trend changing,” said Jay Quimby, executive vice president of sales at United Furniture.

He added that Dream Seating was a “big hit” and placed with a couple of dozen Top 100 retailers, and the company experienced a 12% increase in traffic to their showroom at this fall market.

Erin BergErin Berg | Associate Editor

Erin Berg is an Associate Editor for Furniture/Today. After earning her B. A. in Broadcast Journalism from the University of Southern California, Erin began her career in marketing where she served clients in a wide variety of industries from film and television entertainment to aviation. Erin lived in Italy and four different states before landing in North Carolina in 2009.

Erin can be reached at EBerg@furnituretoday.com or at 336-605-1040.

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