United: 'Dream' big hit in High Point
October 24, 2017,
Simmons Beautyrest Dream Seating debuted at Fall High Point Market.
Dream Seating includes three collections offering multiple configurations and reversible SKUs in a sofa, sofa chaise and three-piece or four-piece sectional, and with three to four casual cover packages that are interchangeable and include 24- and 22-inch pillows. The new seating features loose and reversible inside back pillows that are bagged, baffled and zippered, and 13- to 15-inch seat cushions with pocketed coils and Dacron wrap. Retail price for the sofa is $599.
He added that Dream Seating was a “big hit” and placed with a couple of dozen Top 100 retailers, and the company experienced a 12% increase in traffic to their showroom at this fall market.
Most Viewed Articles
Related Content By Author
Centered on retail: From truck stops to new stores and A.I. marketing
2017 Retail Rankings
RSA Insights & Intelligence
RSA Insights & Intelligence gives you, the retail sales associates, critical intelligence and insights. We make it easier for you to sell by providing actionable tips and key takeaways you can and should use for every sale. Check out our latest two articles:
* How to use an implied close
* The low cost of mattresses