• David Perry

McRoskey opening pop up store in San Rafael, Calif.

SAN RAFAEL, Calif. - San Francisco-based mattress maker and retailer McRoskey Mattress Co. is opening a pop up showroom in San Rafael this November. The company says it is responding to increasing interest in shopping for mattresses online by stepping up its customer service.

“An increasing number of McRoskey’s Marin and North Bay customers are now choosing to shop online,” said Robin McRoskey Azevedo, the company’s third-generation owner and CEO. “As both a maker and seller of luxury mattresses, what differentiates McRoskey is our sales and service experience. A retail presence in San Rafael will allow North Bay customers to enjoy this service in person and to try mattresses before buying,”

She noted that pop-up retail is a recent concept pioneered by premium fashion houses but is unusual in the mattress industry and perhaps unlikely for a company like McRoskey. Founded in San Francisco in 1899, the company has recently revamped its online store, ensuring a seamless online-brick-and-mortar experience, officials said.

“For generations, McRoskey has built intimate relationships with its customers,” said McRoskey Marketing Manager Kaytea Petro. “It is at the heart of what we do, so it’s important we foster those relationships through both modern and traditional means. Opening a pop-up store in San Rafael is the perfect way to complement our online presence and reach our customers where they are.”

The store will open on 4th Street in San Rafael Saturday, Nov. 4, and will operate through February. Opening weekend will feature a Breakfast in Bed celebration in which customers can enjoy local pastries and beverages while trying the beds, all in the heart of San Rafael’s vibrant Fourth Street business district, the company said.

David PerryDavid Perry | Executive Editor, Furniture Today
dperry@furnituretoday.com

Hi, online readers. I'm David Perry, executive editor of Furniture/Today, and the writer on the mattress beat. Get my musings on mattresses on our web site and on my Twitter feed. And let me know what you would like me to write about in the wonderful world of mattresses.

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