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Comfort Solutions updates Vegas space, plans gala

David Perry -- Furniture Today, January 23, 2012

LAS VEGAS - Retailers visiting Comfort Solutions during next week's Las Vegas Market will find a showroom renovation designed to personify the company's new "Never Stop Dreaming" brand identity.
     The Willowbrook, Ill.- based company's space, World Market Center A- 546, has been remodeled in its architecture, layout and design to represent "the leading edge of mattress retailing now and for the future," said President and COO Dave Roberts.
     "In the products we'll present, the first-ever market activities we've planned and the showroom environment we've created, our total Las Vegas effort will confirm who we are and the leadership stake we're firmly planting in the arenas of sleep science and technology, product innovation with purpose, meaningful sleep solutions and sustained corporate citizenship," he said.
     Comfort Solutions' revamped space is modern, sleek and high-tech, blending new technologies, media and materials to create the right venue for the company's iMattress market introduction and other new products, Roberts said.
     The company also has reserved the showroom's rotunda, a key display area, to present a new, ultra-luxury collection of King Koil products, which will be unveiled at market.
     The new showroom also includes special stations intended for sleep education, product training and meetings. The roomy new lobby, dedicated to the Comfort Solutions brand and Never Stop Dreaming message, includes a giant video screen, sofa seating and other visitor amenities.
     For the first time ever in Las Vegas, Comfort Solutions is hosting a formal pre-market event on the evening of Jan. 29 to launch its brand direction and marketing plans.
     The agenda for the cocktail- dinner gala, to be held at the Paris Hotel, will include presentations on Comfort Solutions' new brand message, specifics on the launch of an outreach program to St. Jude Children's Hospital, plus unveilings of new products and marketing programs for 2012.

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