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Restonic remakes Las Vegas showroom

David Perry -- Furniture Today, January 23, 2012

LAS VEGAS - The warmth of a comfy coffeehouse will welcome retailers to Restonic's revampedAs shown in a sketch, new displays in Restonic's Las Vegas Market showroom will highlight the breadth of the product line showroom here.
     The Top 15 bedding producer remains in its longtime space - World Market Center B-926 - but gives it a major facelift designed to better promote the brand.
     Take the new hospitality area, for example. It has been revitalized to offer "a coffee house atmosphere where visitors can plug in and relax during the hectic days of market," said Ron Passaglia, president of Restonic.
     "Our success has been built on our retail relationships, and with our new hospitality area we offer the same ‘at home' feeling our licensees and dealers enjoy when they work together at our dealers' home bases," he said.
     Passaglia said the Las Vegas Market, which runs Jan. 30-Feb. 3, remains an important venue to showcase the Restonic brand.
     "The space lends itself well to product display," he said, "but it was time for an update. The entryway has been shortened and madeA sketch shows the new entrance to Restonic’s redesigned showroom in Las Vegas. more inviting. The front window has become even more dramatic. Our entire space has been freshened and brought up to date with our brand image. You have a feeling of peace and elegance throughout the entire showroom."

     The front window of the showroom, located on a busy corridor, showcases the Restonic brand and some of the company's showpiece beds.
     The entry area, which formerly featured a long hallway with the reception area at the end, now has a new reception area closer to the corridor. Also new is a dynamic lighting display that mimics the dream-like state that Restonic is promoting as integral to its brand. "Supporting Dreams" is the company's tag line, one it evokes with dream-like images in a number of its product presentations and in its marketing materials.
     The showroom floor now includes a number of electronic displays to showcase the variety of promotional materials that Restonic provides to support its dealers' success, Passaglia said.An expanded hospitality area in the Restonic showroom features a coffeehouse atmosphere.
     The showroom revamp, done with the help of Info Retail, is designed to offer "a refreshed presentation" of the Restonic brand and to provide "a more accommodating atmosphere for customers and company stakeholders alike," Passaglia said.
     He said Restonic will inaugurate the new showroom presentation with one of the company's most aggressive product offerings ever, with new marketing programs, and with a renewed commitment to help its dealers succeed.
     "We have elevated the support we offer to our dealers," Passaglia said. "We believe this dramatic new showroom presentation will help us demonstrate our commitment to our retailers in a powerful and compelling fashion."

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