Simmons expands Tony Smith's duties, promotes Brad Bailey

David Perry -- Furniture Today, January 27, 2012

ATLANTA — Simmons has announced new roles and duties for two of its senior executives.

Tony Smith

Brad Bailey

Simmons President Tony Smith has added North American marketing responsibilities to his management portfolio and Brad Bailey has been promoted to executive vice president of sales.

Smith, who has been responsible for U.S. sales and for Simmons Canada's operations, now adds the marketing duties.

"I am very pleased to have Tony take the helm of our marketing department in addition to his current duties," said Simmons CEO Gary T. Fazio. "His deep functional and industry experience, combined with a proven track record of success, makes him uniquely qualified to ensure that both functions work towards a seamless execution of our consumer marketing efforts, on and off the retail floor."

Smith joined Simmons in September 2010 and is credited with a number of new initiatives, including significant contributions to the company's recent rebranding efforts and new retail marketing programs.

Bailey most recently was senior vice president of national accounts. During his 14 years with Simmons, he has held several sales leadership positions including senior vice president of sales operations and regional vice president for the North Central Region.

"Brad is a talented sales executive who has strong relationships with our dealers and sales force; his contributions to Simmons have been significant," said Fazio. "I look forward to Tony and Brad playing important leadership roles as we continue to increase the coordination and effectiveness of our sales and marketing teams."