• Thomas Russell

Web designer for Saloom wins prestigious W3 Award

Company was chosen based on user-friendly nature of website

WINCHENDON, Mass. - Award winning website design firm Gravity Switch has received a Gold Award for website user experience for its work on the website redesign of solid wood dining resource Saloom Furniture.

The company was honored at the 2017 W3 Awards, which recognizes innovation and ease of use in website redesign.

Saloom’s website features images and information about Saloom's solid wood tables, chairs and buffets. It also allows users to sort by collection, materials such as walnut, maple and metal and styles that include modern and contemporary, transitional and traditional, Mid-Century Modern and country.

There are also links that allow customers either email or post their favorites to social media including Pinterest, Facebook and Twitter.

A dealer locator allows them to find the closest retailer carrying their line by simply inputting their ZIP code.

Finally, an About Us tab lets customers view the company history and shares information and a video about its team members. They can also email or call the company directly for further information.

Thomas RussellThomas Russell | Associate Editor, Furniture Today

I'm Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.

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