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Ekornes and its dealers raise $420,000 for charities

Furniture Today Staff -- Furniture Today, February 2, 2012

SOMERSET, N.J. — Upholstery producer Ekornes said it helped raise more than $420,000 for various local charities during its fourth annual Charity of Choice promotion in North America.

The promotion, which ran Nov. 25-Jan. 16, gave consumers $200 off the purchase of a Stressless recliner if they donated $50 to the charity of the dealer's choice.

Ekornes dealers shared the cost of the product discount with Ekornes Inc., the Norwegian company's North American division.

"We are pleased and proud to have had the participation of 386 dealers covering 522 locations during this charity promotion," said Peter Bjerregaard, president of Ekornes Inc. "It is important to us to be a leader and drive business for our dealers, which can contribute so greatly to our communities at the same time."

The promotion was supported with national television advertising, point-of-purchase materials, and other advertising materials that dealers could use in their local markets.

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