Surya offers seven new Dick Idol area rugs
Furniture Today Staff -- Furniture Today, February 2, 2012
LAS VEGAS - Surya is offering seven new Dick Idol licensed rugs in its showroom at this week's Las Vegas Market.
The new hand-tufted wool styles are included in the Arizona and Santa Fe Collections and retail at $599 for Santa Fe and $999 for Arizona in 5 by 8 sizes. Rugs are available in sizes ranging from 2 by 3 to 8 by 11 at retail price points of $96 to $1,258.
The seven new refined rustic style rugs come in a variety of color palettes designed to complement Dick Idol licensed bedding and upholstery, produced by other companies.
"I continue to believe that we can separate ourselves from the pack by offering innovative and fresh design approaches to the rustic category through a combination of well-coordinated color palettes, natural elements, and textures," Idol said.
Dick Idol branded products include case goods and upholstery from Shadow Mountain; lighting, accessories, wall décor and accent furniture from Crestview Collection; reclaimed accents from Groovystuff; and bedding from Silverado Home.
Surya, a vertically integrated manufacturer based in Calhoun, Ga., will also show the new Dick Idol rugs at the April High Point Market in its showroom there, Showplace 3233.
"Surya continues to grow, and we believe that our expanding partnership with Dick Idol will help us continue to reach a new customer who wants refined rustic styling," said Surya President Satya Tiwari. "Surya is excited to work together with the entire Dick Idol team including Shadow Mountain, Crestview, and all the other great partners."
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