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Ways to increase your store's digital footprint

Furniture Today Staff -- Furniture Today, January 30, 2012

A digital footprint is needed to reach today's consumers. That means more than just a stand-alone website. It means going to where your consumers are - social media sites.
Facebook, the social media king, pegs its current users at 800 million worldwide, with more than half logging in each and every day. The average user has 130 friends and is connected to 80 community pages, groups and/or events.
That's where local furniture stores come in. Online marketing experts recommend:
► Putting someone who is passionate about your business in charge of your Facebook page.
► Interspersing special offers with new product and educational tips.
► Engaging your fans on a daily basis.
► Remembering that it's better to have a smaller, targeted following than a larger one that doesn't pay attention.

A Facebook success
Grey Suit Retail debuted Facebook apps last October to help retailers monetize social media. The platform allows furniture stores to integrate online tools and social media efforts at the same time, within the same system. The apps include Facebook postings, email sign ups, fan offers, sweepstakes giveaways and share and saves.
The following data outlines a successful sweepstakes promotion for one furniture store through the Grey Suit Facebook app. Users were enticed with the offer of a $50 gift card for every fan and a $500 gift card for one lucky fan if the store reached 1,000 total fans by a certain date.

Reach: More than 65,000 people, 73% female and average age between 25 and 34

Facebook increase: 220%

Sales transactions: 66

Total sales: $67,000

Average ticket: $1,015

Total monthly sales increase: 10% over December 2010

About the data
Retailers sell stuff. That's it. That's all they do. Grey Suit Retail is the furniture industry's only SaaS platform that fully integrates a website, ecommerce shopping cart, email marketing, traditional marketing, blogging and analytics in one simple yet powerful tool that gives you complete control of your online strategy. Go to www.greysuitretail.com to see how everything we do is designed to help you sell more stuff, keep more customers and make more money.

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