Amazon builds furniture seller program ‘slowly’
November 14, 2017,
SEATTLE — Amazon is taking it slow with a new furniture seller program designed to make it easier for furniture stores to participate on the giant marketplace.
According to an email correspondence between an Amazon representative involved in the new Unified Delivery with Services program and a Northwest retailer, the selling option is available “in a handful of major metro areas on the East Coast” and “scaling very slowly.”
At the time, Brett Hobson, an Amazon business development representative in the furniture category, and an associate announced the new program would launch in the third quarter of this year. Furniture stores would be able to use a geo-fencing tool to choose ZIP codes so their Amazon listings would show only for consumers looking for delivery in regions the retailers can best service — a reversal of a previous nationwide shipping mandate.
Retailers also could adjust the pricing the consumer sees for their product on Amazon based on the service level the customer chooses — starting with a minimum white glove delivery to a dry room (vs. dropping off at the front door) up to delivery to the consumer’s room of choice and haul-away service.
In the email Amazon sent last week to the Northwest retailer, who asked not to be identified, Hobson said he wasn’t sure when the program would reach the retailer’s state, but he said, “I can let you know as soon as that changes so that you can be an early adopter.”
Asked for more detail on the program rollout, Amazon told Furniture Today, “The program is in refinement and scaling to expand to additional major cities” but declined additional comment.
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