ISPA announces BSC appointments
November 14, 2017,
ALEXANDRIA, Va. — The International Sleep Products Assn. said Julia Rosien and Brent Limer have been named to leadership posts at the Better Sleep Council. Rosien was named chair, and Limer was named vice chair of the committee.
Rosien is brand director at Restonic Mattress Corp., while Limer is chief sales officer at Latexco LLC. The BSC also welcomed new committee member Tim Witherell, director of sales-bedding products at Hickory Springs Mfg. The terms for each position will run through 2019, officials said.
“Julia’s appointment to chair of the Better Sleep Council will be a tremendous asset to the process of reaching today’s connected consumer,” said Ron Passaglia, president and CEO of Restonic. “Her deep understanding of how to digitally interact with consumers will enhance the BSC’s outreach and improve understanding of the importance of consumer education in the bedding industry. As an innovative industry leader, her reputation as a team player will create a vibrant, inclusive atmosphere.”
Limer added, “Having spent 15 years in the sleep products industry, I see the value of participating in ISPA’s committees such as the BSC. I’m excited about the opportunity to participate in BSC leadership as it’s a true resource for our industry. The opportunity to work with such creative leaders is a great honor.”
Witherell has worked with Hickory Springs for five years in various roles, all in its bedding division.
“We welcome Julia, Brent and Tim to their new roles on the BSC,” said ISPA President Ryan Trainer. “This is a dynamic group that will benefit greatly from their industry experiences and insights. I thank them for volunteering their time, talents and energy to these positions.”
The Better Sleep Council is ISPA’s consumer education arm.
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