Retail veteran Eric Foucrier joins upholstery source Rachlin Classics as VP
Clint Engel -- Furniture Today, February 14, 2012
CLAREMONT, Calif. — Industry veteran Eric Foucrier has joined Rachlin Group and its upholstery import division, Rachlin Classics, as vice president of sales and marketing, a new position.
Foucrier will help structure Rachlin's sales and marketing efforts, help grow the business and bring innovative new product to market, while freeing up owner Steve Rachlin to devote more time to major accounts and product development, according to the company.
Many of the company's products are developed in collaboration with Rachlin's major retail partners, Steve Rachlin said.
Rachlin is an importer known for what it calls "gourmet traditional," upper-end upholstery looks, often featuring exposed wood and multiple fabric patterns and textures, jewelry and other special touches. It also has developed more transitional and urban upholstery styles, targeting younger consumers, as well as casual contemporary upholstery, occasional tables and accent furniture.
Foucrier said the upholstery, produced in China, has helped midpriced retailers step up to better goods and increase their store productivity. Rachlin shows at the High Point and Las Vegas markets.
Foucrier joins Rachlin after a long career at Linder's Furniture of Garden Grove, Calif., where he had worked since 1984. He was president until late last year, when Linder's announced a going-out-of-business sale with plans to close early this year.
"I've know Eric for 25 years, and I'm very excited about having him on board," Rachlin said. "He brings a wide range of skills and a lot of positive energy that I really value."