Ikea U.S. launches first furniture assembly videos on YouTube
Alex Lemonde-Gray -- Furniture Today, February 22, 2012
CONSHOHOCKEN, Pa. — Retailer Ikea has launched its first set of assembly videos to help guide customers through the process of assembling some of its furniture items.
 Ikea’s first assembly video features a couple assembling the retailer’s Malm bed frame. |
Designed to complement printed instructions, the short videos provide a visual reference for consumers and feature Ikea employees assembling the products from start to finish. The first video in the series, which demonstrates how to assemble a Malm bed frame, is now available on the Ikea U.S.'s YouTube channel.
The company plans to unveil new videos weekly. They'll cover some of Ikea's most popular items, including the Pax Lyngdal wardrobe sliding doors and the Galant corner desk, according to the company.
"At Ikea, we're always listening to our customers to learn how we can better serve their needs and improve their lives at home," said Christine Whitehawk, external communications manager, Ikea U.S. "We understand that not everyone is a natural DIY-er at heart, so we have created this fun, easy-to-follow video series as an additional tool to lend a helping hand to our customers."
Each video features pop-up tips along the way, and the YouTube video browser allows viewers to pause, rewind or replay as needed. The video does not feature narration, but offers a numbered sequence of blueprint-themed slides paired with assembly action scenes.
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