Home Meridian sign heralds renovated 220 Elm showroom
Heath E. Combs -- Furniture Today, March 12, 2012
HIGH POINT — Crews here on Friday raised one of the finishing touches to Home Meridian International's new showroom look for the High Point Market - a 35-foot-tall exterior sign on the 220 Elm building.
The company has been renovating its two-floor space in 220 Elm, giving it about 90,000 square feet of exhibit space. That's up from about 17,000 square feet the manufacturer and importer started with when the building opened 11 years ago.
The entrance to HMI's showroom takes up about half of the space 220 Elm was using for the building's entrance.
A showroom is one of the biggest marketing tools in a furniture company's arsenal, said George Revington, CEO of Home Meridian International.
In the past, the HMI's showrooms have been spread throughout two floors of the 200 Elm building with multiple entrances. Revington said the new showroom will help the company showcase its divisions more efficiently.
Getting a smooth flow through those spaces was one goal, he said.
A central staircase helps connect the upstairs lobby to a central downstairs area with entrances to the company's divisions at its corners. Among other features, the downstairs area has intimate studio spaces for customer meetings.
The showroom was designed by Martin Roberts Design.
"It's really wonderful to have a blank slate to exhibit and express our culture," Revington said.
HMI's divisions include Pulaski Furniture, Samuel Lawrence Furniture, Prime Resources, Creations Baby and Sourcing Solutions.