Comfort Solutions aims to raise $1 million for St. Jude's
Kathie Lee Gifford provides promotional support to retailers
Alex Lemonde-Gray -- Furniture Today, March 19, 2012
WILLOWBROOK, Ill. — Bedding source Comfort Solutions aims to raise at least $1 million for St. Jude Children's Research Hospital by the end of March 2013 as part of its 2012-13 outreach program, the company announced.
The outreach program ties back to the new brand mission - Never Stop Dreaming - introduced at the winter Las Vegas Market.
"We hope to achieve this goal not only by making additional contributions based on sales of our own products, but also through donations tied to sales by retailers who participate in this meaningful program," said Comfort Solutions President Dave Roberts. "This is an extremely worthy cause which impacts children on a global basis. We're proud to help support the dreams of families who have critically ill children at St. Jude."
Comfort Solutions dealers who join the fundraising effort will receive promotional support from TV personality Kathie Lee Gifford. Gifford is featured in customizable retail television commercials intended to help build awareness and encourage support in local markets for the hospital's research and treatment programs, according to a press release from the bedding company.
Gifford stars on NBC's "Today Show" and is the former co-host of "Live with Regis and Kathie Lee," which aired on ABC from 1985 to 2000.
Comfort Solutions also is considering supporting sleep-related studies and projects that would support the work of the Memphis, Tenn.-based hospital, Roberts said.
St. Jude's Hospital is dedicated to the care of children with catastrophic diseases and has treated children in the U.S. and from more than 70 countries for nearly 50 years.