The Factory opening at High Point Market

New showroom will be home to 10 Canadian suppliers

Furniture Today Staff -- Furniture Today, March 26, 2012

HIGH POINT — The Factory, a 95,000 square-foot freestanding showroom space featuring furniture from 10 Canadian home furnishings brands, will make its debut at the April market here.

Located at 400 W. English Road, the showroom will feature goods from Bermex, Dinec, Shermag, Jaymar, Midi and Bertanie. All of these companies are moving from former showrooms in High Point.

In addition, the showroom will also include four new suppliers: Dezmo, D-10 Furniture, Jaymar Mattress and Liinz.

The Factory is a permanent, consolidated showroom for the brands, all of which are managed by Quebec-based Groupe Bermex, a holding company for one of Canada's largest vertically integrated furniture manufacturing operations.

Groupe Bermex has invested in growth, infrastructure and diversification since 2005 through both the acquisition and creation of Canada-based furnishings companies, according to Daniel Walker, president and chief of commercial operations.

"The launch of The Factory in April is the culmination of our vision to give home furnishings dealers the product differentiation at retail they need to grow sales, along with the efficiencies and exceptional service that a fully integrated back-end operation can provide," Walker said. "With economic rebound in sight for the U.S., we have no doubt this is the right time for our debut. We very much want to be every dealer's ultimate High Point Market destination."

The Factory is designed to provide a one-stop shopping experience for furniture retailers, with major product categories represented including dining, bedroom, home entertainment, youth furniture and seating in styles ranging from contemporary to transitional and traditional. A collection of casual and formal furniture products at a variety of price points includes case goods made from solid wood, upholstered items, accent items and bedding. The Factory will also offer customization options in sizing, finishes and hardware along with quick-ship programs for selected product lines.

Market buyers can take a shuttle to the English Road showroom by calling (336) 882-3950. The distinctive red brick building with its original water tower was a former hosiery mill built early in the last century, and it's situated at the perimeter of downtown High Point. Dealer parking is also available on-site.

The Factory will kick off High Point Market with a grand opening event for the companies' dealers at 6 p.m. on Friday, April 20.