Weekends Only Furniture hires senior marketing manager

Furniture Today Staff -- Furniture Today, March 30, 2012

Monda Petrinelli

ST. LOUIS — Weekends Only Furniture has hired Monda Petrinelli as senior marketing manager, a new position for the Top 100 company.

She "will be responsible for developing and executing an effective marketing strategy to increase awareness of the Weekends Only brand in the St. Louis market," the company said in a release.

Petrinelli joined the retailer with 10 years of marketing management experience for companies including CPI Corp. and Datamax.

"Monda brings an extensive background in data analysis as well as impressive creative talents to the Weekends Only marketing department," said Dionne Dumitru, chief operating officer/strategic business development for the five-store St. Louis-based retailer, with a low-frills, bargain-oriented approach and Friday-through-Sunday store hours. "She will be an invaluable partner as we grow the business in 2012."