ViewIT to demo new 3D design system at High Point Market
Gary Evans -- Furniture Today, April 5, 2012
HIGH POINT — Retail technology company ViewIT Technologies/3Dream.net has teamed with upholstery and case goods source Vanguard Furniture on a pilot project to bring the sales potential of 3D to the design professional and consumer level.
A demo of the system will be presented in Vanguard's showroom at 301 N. Hamilton St. during this month's High Point Market.
The Burlington, Ontario tech company said the Virtual Design Center is a whole-room 3D shopping experience created to guide the home furnishings shopper in deciding what will look best in her home. Flooring, window treatments, lighting, area rugs and paint colors join furniture in the searchable 3Dream database of products to work with.
"This market we're very excited to explore what technologies are available and which will be the best for our clients," said Dixon Mitchell, president of Vanguard.
"The Virtual Design Center concept is a nature extension to our ‘Make it yours' personalized programs for upholstery and case goods. The ability to see it all (before deciding), is a unique approach to home furnishings. We want to help our resellers create the all-important emotional attachment to the entire room and feel that technology is the best way to make the connection," Mitchell said.
The focus of the Virtual Design Center is the 3D Room Designer tool, an online design platform that uses real-world products and materials in a virtual 3D space.
A number of newly introduced Vanguard products will be presented in 3D to demonstrate the concept, and visitors will be invited to share their thoughts and interest.
Margi Kyle, "The Designing Doctor," will be presenting in the Vanguard showroom Monday, April 23 at 8 a.m. and 5 p.m. The company said she will speak on the importance of technology for designers and retailers, and the impact that 3D and other new technologies will have on the industry.
Design professionals and retailers are invited to attend. No RSVP is required but seating is limited.