Hickory Springs names Richard Frank VP of international sales

Furniture Today Staff -- Furniture Today, June 1, 2012

HICKORY, NC — Hickory Springs has hired Richard Frank as vice president of international sales.

Richard Frank

He will be responsible for growing the components supplier's business in international markets as well as adding value to the clients and markets the company already serves. He replaces Ben Thayer, who retired in January.

Frank has an extensive background in international sales and marketing, the company said. He was most recently marketing director of Global Sales Vista, a company he founded to help Asian and Canadian clients in the lighting industry. He spent five years as director of international sales for GE Lighting Solutions and has directed the international sales and marketing of companies in the broadcast systems, packaging machinery, polymer materials and weighing systems industries.

"Richard's 36 years of experience in international sales and marketing will be extremely valuable in helping us develop new markets and revenue streams for Hickory Springs," said Dwayne Welch, executive vice president and chief sales and marketing officer. "Richard's leadership will help us execute our global initiatives to expand the company's footprint in key international markets where Hickory Springs components add significant value to the industry segments we serve."