NHFA, Web4Retail to offer Internet marketing webinars

Clint Engel -- Furniture Today, June 20, 2012

HIGH POINT — The National Home Furnishings Assn. and Web management firm Web4Retail are hosting a webinar series on "Effective ROI Strategies for Your Internet Marketing," beginning June 26.

The series is based upon results from a year-long field project by Web4Retail, which worked with various retailers to maximize internet marketing strategies, NHFA said in a release. The company "will share case studies of furniture retailers throughout North America who have grown their Internet offerings and have achieved significant ROI results."

The three-part series will begin with basic Web strategies and continue to effective e-commerce, social media audience gathering and audience conversion. There is no charge, and the program is open to members and non-members of NHFA.

"What we saw as we were out traveling is that many retailers had various Internet strategies. However when we looked at conversion rates, we found retailers were attracting an audience, but they had no sales and marketing measures to convert them, which lead to a significant loss of opportunities," Web4Retail President Denise Keniston said in the release.

The first webinar in the series will be webcast June 26 at 3 p.m. Eastern Daylight Time and again June 28 at 1 p.m. Visit NHFA's website at http://nhfa.org/ for more information.