Comfort Solutions signs agreement swith Central American producer
Furniture Today Staff -- Furniture Today, July 16, 2012
WILLOWBROOK, Ill. - Top 10 bedding producer Comfort Solutions has signed a license agreement with Grupo Diveco to make and market Comfort Solutions and King Koil branded beds in seven Central American countries.
Based in Guatemala City, Grupo Diveco supplies bedding to sleep shop chains, furniture stores and department stores in El Salvador, Honduras, Belize, Nicaragua, Costa Rica, Panama and Guatemala.
The 41-year-old manufacturer, headed by the Dimitrakis family, is also a supplier to the region's hotel and hospitality businesses and operates Sleep Gallery stores, a retail chain launched by the company in 2010.
"This is very much a ‘win-win' situation for both parties," said Owen Shoemaker, who heads international business for Comfort Solutions and is senior vice president of product development. "We're very confident of Grupo Diveco's ability to manufacture and market our products throughout Central America. At the same time, the company is looking forward to leveraging the worldwide awareness and reputation of the King Koil brand at retail and in hospitality markets across its expansive service region."
Grupo Diveco operates a 250,000-square-foot production facility in Guatemala City and makes its own foams, springs and other key mattress components. The producer also manufactures its own Olympia brand of mattresses, one of Central America's top bedding names.
Comfort Solutions has 38 international licensees serving more than 80 countries.