New LuxeYard subsidiary TradeYard to sell furniture to retailers

Clint Engel -- Furniture Today, July 27, 2012

LOS ANGELES - LuxeYard, a flash sales Internet retailer offering upscale home furnishings and other items, is launching another online business aimed at selling midpriced to high-end furniture at wholesale prices to retailers.

TradeYard will debut during the Las Vegas Market, where it will show 14 collections of furniture in World Market Center space B-622. Each collection will feature a living room, bedroom and dining room offering, said TradeYard President Ricky Guerra.

The company will be online at http://tradeyardusa.com/, with the site to be activated during next week's market, which opens Monday.

TradeYard, a subsidiary of LuxeYard, will enable retailers to order furniture by the piece at wholesales container prices and have it shipped to consumers with white glove delivery service, the company said.

Guerra declined to name the suppliers the company is working with, but said they include international and domestic companies. He said the goods offered are different from the furniture sold on the LuxeYard flash sale site.

"TradeYard will flatten the playing field for boutique and local small town retailers," Guerra said. He said that with TradeYard, small retailers will have "direct access to the high quality product of big box stores and with the push of a button, can deliver them to their customer without ever having to touch a piece of merchandise."

Retailers who sign on also will have access to a flash sale model they can display on their own websites using LuxeYard technology.

Guerra said that through LuxeYard, TradeYard has the technology and "the sourcing force to transfer that (competitive pricing) advantage to our customers. We are simplifying the product sourcing with exceptional service, product and technology."

Guerra said the company has tested the model successfully with a few Los Angeles area retailers and will be rolling it out nationwide starting with the Las Vegas launch.

TradeYard has a 40,000-square-foot distribution center in Los Angeles and plans additional facilities - one in Texas and one on the East Coast, he said. He added, however, that much of the merchandise will be shipped directly to customers from vendors.