Online retailer Wayfair partners with Britain's Tesco

Furniture Today Staff -- Furniture Today, September 19, 2012

BOSTON — Online home furnishings retailer Wayfair has partnered with London-based Tesco, to offer furniture, lighting, decor and other home goods on the international retailer's Tesco Direct website.

"Wayfair's participation in the online marketplace enables Tesco to add a vast selection of home products to its extensive online offering and deliver a seamless shopping experience to its customers," the companies said in a release.

The partnership also extends Wayfair's reach in the United Kingdom, building on the growth of its Wayfair.co.uk home furnishings website.

"Tesco Direct offers Wayfair an unparalleled global channel to reach millions of new households in the UK," said Niraj Shah, CEO and co-founder of Boston-based Wayfair. "We're building the world's largest international network of home furnishing options coupled with a logistically sophisticated and localized shopping experience that is transforming the way people shop for home products."

Tesco is the largest retailer in the United Kingdom and one of the largest in the world, with about 5,000 stores in 13 countries.