Euro Style moves to larger IHFC showroom in High Point
Furniture Today Staff -- Furniture Today, September 20, 2012
HIGH POINT — Contemporary furnishings source Euro Style has doubled its space for the High Point Market with a new 14,067-square-foot showroom in the International Home Furnishings Center, space C-332.
Previously, the company was in four separate locations on the IHFC's fifth floor.
In addition, Siedo Solutions - Euro Style's Italian product development partner - is showing in an adjacent 7,098-square-foot space, C-354 of the Commerce wing. Siedo will feature a variety of contemporary leather upholstery.
"We are very pleased that this new, larger showroom became available," Trig Liljestrand, president of Euro Style, said in a press release. "We're now in a very accessible, centrally located spot at the top of the escalator from the Commerce wing lobby on the third floor of the building."
He said Euro Style needed more space to "properly display" the many new collections it has introduced over the past few years. Recent introductions include the addition of a new division - Euro Style Contract - that serves the hospitality trade and other contract customers. In addition, he said, the company has added several new fabric sofa collections designed by Stanley Jay Friedman "that have been doing exceptionally well."
Early this year, Euro Style also introduced its first outdoor furniture program. It will expand the line in High Point with two new collections, Gazelle and Lavinia, which will be available for factory-direct shipping immediately or in smaller quantities from the company's warehouse starting in March.
Euro Style also will show new home office, dining, bar and occasional collections.
The new space was designed by Anna Jolly, Euro Style's visual merchandiser.
Each day during market, Euro Style will serve lunch at noon, wine in the late afternoon and early evening, and espresso, San Pellegrino water and Carlsberg Elephant beer throughout the day.
Based in San Rafael, Calif., Euro Style works with more than 20 factories in five countries. Its warehouse is in Union City, Calif., near San Francisco and the port of Oakland.
Liljestrand added that former Sitcom executive Dobee Snowber has joined Euro Style as director of operations and human resources, a new position.