Zuo Modern adds new line, second High Point showroom

Heath E. Combs -- Furniture Today, September 25, 2012

HIGH POINT — Contemporary specialist Zuo Modern is adding a second High Point Market showroom.

The new 1,200-square-foot space in the International Home Furnishings Center, D-508, will show contemporary furnishings. The company's rustic new Zuo Era line and its outdoor line will be shown in IHFC D-501. Zuo's showroom space here now totals 7,479 square feet.

The Zuo Era line features more than 300 SKUs across all case goods categories and outdoor pieces, the company said.

"It's a very original, on-trend, upscale design, featuring distinctive rustic ash on the case goods and stylish linen fabrics on the upholstery," Will Ambroson, visual merchandising manager, said in a press release. "We're expecting a very positive response to this addition, both with our current dealers as well as new customers. This should be a huge market for us."

Additionally, the company is opening a 2,500 square foot showroom at Atlanta's Americasmart dedicated to transitional, modern, outdoor and lighting décor pieces.