Art Resources rug line set for first High Point showing
Furniture Today Staff -- Furniture Today, October 1, 2012
HIGH POINT - Art Resources, a manufacturer of high-end, hand-knotted rugs for 30 years, will show at the High Point Market for the first time later this month.
The company, which has leased a 4,691-square-foot showroom in Market Square, space 294, has created a new rug division priced in the mid-range of the market that will target furniture stores and mass merchandisers, according to market officials.
A typical 8 by 10 rug will be priced from $500 to $1,600 retail. A range of designs will be offered, including traditional, but the line will focus on transitional and modern styles.
"We're offering an eclectic mix of quality, hand knotted rugs imported from India," Eddie Simantob, a partner in the business with his brother Jack, said in a press release. "They are designed to appeal to a broad range of tastes, with very affordable price points."
Based in Los Angeles, where it also has a warehouse that serves the West, Art Resources also has an East Coast office and warehouse in Secaucus, N.J. The company currently sells its line mostly through rug specialty stores. High-end products are imported from Afghanistan and Pakistan.
The company also has enhanced its website at www.artresources.us, according to Eddie Simantob.
"We offer retailers and consumers the ability to search our entire line by shape and size, primary color, construction, material and location," he said.
"All the rugs we have in our inventory are in the database, and the search function is compatible with every type of browser. And once a customer has registered, product photos can be easily e-mailed back and forth."
The market runs Oct. 13-18.