HGTV Home opens first pop-up store in Mall of America
Furniture Today Staff -- Furniture Today, November 27, 2012
BLOOMINGTON. Minn. — HGTV Home has opened its first pop-up store here in the Mall of America, a 2,000-square foot space with a product assortment including furniture, flooring, lighting, plants, paints and more.
The showroom opened Nov. 23 and will remain open through Jan. 1.
It features three versions of HGTV's "Be Bold," "Relax" and "Family Time," vignettes featured on the company's website at http://hgtvhome.com. Home furnishings lines include the HGTV Home Furniture Collection, HGTV Home Design Studio at Bassett, HGTV Home Lighting by Elk Lighting and HGTV Home Flooring by Shaw.
The products also are on display in a modern day, life-size gingerbread house in the shopping mall and entertainment complex, where shoppers can watch free demonstrations and meet HGTV network talent.
"Bringing our products together under one roof ... offers shoppers and fans of all ages the opportunity to see, touch and feel HGTV," said Ron Feinbaum, general manager, HGTV consumer products. "By working with our partners to develop the in-store displays, our new HGTV Home products will inspire consumers with ideas for their own home."
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