Create-A-Room installs Klaussner Studio

Furniture Today Staff -- Furniture Today, January 7, 2013

WINTERVILLE, Ohio - Retailer Create-A-Room has opened a Klaussner Solutions Studio here showcasing custom upholstery options.
     The studio features American- made upholstered sofas and chairs, leather seating and reclining furniture with 500 custom fabrics and 75 leather options.
     It also has a Solutions Center kiosk that allows customers to drape a chosen sofa in selected fabric and see a digital rendering. The center also can check stock availability and pricing in the store.

Lorie Grandy, left, and Tommy Petrella, Create-A-Room; Mac McCarrell, Klaussner; Mike Postlethwaite, Create-A-Room; Chuck Welch, Klaussner; Lisa Ferguson and Derek Ferguson, Create-A-Room; and Len Burke, Klaussner.

     "The grand opening of the new Klaussner Solutions Studio in Create-A-Room gives Klaussner the ability to showcase many of our company's products," said Len Burke, vice president of marketing at Klaussner.
     "This store-within-a-store concept is a great way to segment our products while allowing shoppers the ability to customize our upholstered furniture with the fabric or leather of their choice."
     Founded in 2005, the 68,000-square-foot full-line furniture store services the Ohio Valley. Create-A-Room operates a second store in Alliance, Ohio, with a total of 20 employees in its two locations.