Reverie hires Renee Ballard as national accounts manager

Furniture Today Staff -- Furniture Today, January 18, 2013

SILVER CREEK, N.Y. — Reverie, a manufacturer of adjustable beds, has hired sales veteran Renee Ballard to fill the newly created position of national accounts manager.

Ballard, who reports to Raymond Totaro, vice president of sales, was most recently a national account executive for The Buffalo News. Earlier she was a strategic account manager for the Business Advantage Division for Staples and a business development manager for Cyrk Inc. in Massachusetts, managing accounts such as AOL, TimeWarner, Saatchi & Saatchi and SwissAir.

"In selecting Renee for this position, we wanted to find a seasoned sales executive first and foremost, who had the experience to add value to our larger accounts," said Totaro. "We believe she has the perfect blend of expertise and a fresh perspective that's needed in the sleep products industry.

"Renee's an innovator - just like us - and we're excited for her to bring new ideas and sales strategies to the table. Her extensive expertise in sales, marketing and process improvement, as well as her strength in cultivating both relationships and new business, makes her the ideal person to help grow our sales and retail partnerships across America."